Lifestyle Guides

At Five Forty The Label, we’re inspired by the quiet elegance and timeless charm of Italy.

From the sun-drenched hills of Tuscany to the vibrant streets of Rome, we celebrate the beauty found in everyday moments. Whether you're sipping a glass of red wine in the countryside or catching golden hour by the coast, our world is built around meaningful travel, refined simplicity, and lasting style. Through our signature aesthetic and curated guides, we invite you to explore Italy with us - one thoughtful step at a time.

Scenic view of the Ponte Vecchio bridge and Arno River in Florence at sunset.

A scenic view of a coastal landscape with lush greenery, mountains, and boats on the sea. The scene is framed by tall trees and shrubs in the foreground, with a railing and potted plants visible. A misty atmosphere adds a serene touch to the view.

Interior corridor with arched doorway, potted plants, and view of tall trees outside.

Interior of a stylish room with bookshelves. The shelves are filled with various books, including art and photography titles. A modern table lamp is on a side table near a sofa. Natural light filters in through a window with white curtains. The room has a cozy, library-like atmosphere.

Rome Travel Guide

Milano Travel Guide

Capri Travel Guide

Florence Travel Guide

View of Venice through a window, featuring a gondola on the water and historical buildings in the background.

Cozy wooden cabin interior with a round dining table covered in a white tablecloth, set with glasses and tableware. Chairs with fur throws surround the table. A window offers a view of snow-covered mountains. A bar stocked with bottles, and a lamp on a side table are in the background.

The Story of the Friulane

Cortina d’Ampezzo Travel Guide